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How Twitter Can Boost Hiring, Productivity and Interaction of Workers

November 12, 2013

The problem that many modern companies face is far removed from the early questions of whether workers must use social media at work. The fact is, social media have paved way in improving the success in each and every company at the same time bringing in much more opportunities. Still, the primary issue that most managers should face is how to manage and effectively use social media within the workplace. One of the available social media platforms that enhance employee’s output, abilities and interaction within the firm is Twitter. If you want to learn how to buy twitter retweets you can check out FollowersBoost.com.

Hiring the Best Talent

A survey by the Emerging Workforce Study found that 45% of workers considered that a company’s existence in social media affects their choice of a new employer. In short, the more popular the company’s social media presence is; it draws in more potential employees in return.

A great way for a business to boost its online platforms like Twitter is to take advantage of its employees’ personal accounts. Indeed, workers can be great brand evangelists for the business, simply by tweeting on current events within the business. The combined effect of getting many employees on Twitter would add up to a much greater reach than would be possible with a company’s own Twitter account. This will create greater awareness and reach numerous prospective employees who would be interested in working for the company.

A working environment that’s less rigid and gives flexibility of employees to tweet in the workplace is a highly appealing factor to the current generation of talented workers. Creative minds generally discover new ideas if there’s no restricted rules hanging on their back. With that, most skilled employees choose to work in a flexible working environment.

On the other hand, the level of productivity at work will be jeopardized if the usage of social media is abused. Therefore, any business seeking to maintain the advantages of social media should evaluate the best way to utilize social platforms. Therefore, companies can better manage social media in workplace by simply making it accessible to departments that can boost its work performance and tasks. Such departments include

  • Customer care services
  • Sales, and
  • Marketing

Enhanced Productivity

A new study carried out by Evolv (a company that evaluates the metrics of Fortune 500 companies) found that use of social media actually improves productivity among certain groups of workers. Since Twitter is a very interactive portal for web users all over the world, one can boost their sales and can reach more prospects by just entering this social media platform. As compared to the employees who aren’t benefiting from the usage of social media, these employees are able to close a number of deals and just bringing their business to greater heights.

Different businesses have also taken advantage of the great reach given by Twitter by making use of their accounts as client care platforms. By way of this, any client’s complaints, concerns and queries can be immediately managed by employees. This assists in guaranteeing client loyalty as well as long term sales prospects for the company.

In addition, employees can easily determine the company’s reputation in line with the public’s perception in Twitter. Where possible, a few of the misguided opinions may be corrected before they get out of hand. Early recognition of such erroneous information concerning the company will allow brand managers to take corrective action. This will aid in preserving the brand image of the company.

Such social platforms as Twitter give a great opportunity for following up on previous clients of the company. It provides the best chance for sales personnel to constantly keep in touch with past clients without being obtrusive. This provides the firm greater chances of landing other sales opportunities from return clients.

Employees who accomplish prominence and recognition in social media would also bring fame to the firm in which they work. Those recognized professionals will bring in good feedbacks to the business itself from people on social media sites. Therefore, by building their fame and recognition as reputable professionals on social media, employees would in turn bring fame and recognition to the organizations where they work.

Better Relationships at Work

Most contemporary companies have a much more open interaction between the top management and entry-level personnel. This can be further boosted through use of social media. For instance in Twitter, it will allow employees to interact with sheer honesty among other workers. This will also give lower-level employees an opportunity to point out what they want to say towards the higher-level personnel within the company. This is contrary to traditional memos and emails which give less chance for entry-level employees to express their unreserved opinions.

Twitter really provides a clear line of social communication between workers that promote understanding and appreciation. Moreover, employees can easily share their ideas, perspectives, and how they see life which can help them lead to much better choices. HR managers can make use of this platform into their own advantage. By knowing the current problems that are brewing within the organization; they can deal with each issues by developing useful methods and programs that will afterwards eliminate any resistance against the company.

Countless of firms nowadays are integrating team building activities that will develop social interaction to all staff. And one way to significantly strengthen social interaction is through social media. Besides the relationship between workers in the work setting, they can also form a bond by sending tweets with each other on Twitter. Hence, cooperation and team work in the business is highly developed.

The close interaction on Twitter between managers and also other employees will provide much better understanding of the abilities and talents in the company. This is one method of getting information that is needed in the deciding which worker deserves a work promotion. Nevertheless, HR managers can determine the ideals and values of the staff which also work as a basis for promotion.

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